Mable, digital disrupter, and Australia’s first online disability and aged care support platform has enlisted the help of people with disability and older Australians to spearhead a brand repositioning campaign by Bastion after a competitive pitch. The ‘My Kind of Independence’ campaign speaks to the company’s mission to bring people together to enable unique and inclusive lives filled with opportunity.

The campaign launched with creative rolling out across TV, BVOD, OOH, Radio and Social, all amplifying responses to one simple question, “What’s your kind of independence”?

Client : Mable
Agency : Bastion Creative
Group Chief Creative Officer: Simon Langley
Creative Lead – Copy : Lauren Seaborn
Creative Lead – Art : Chris Searle
Brand Design : Domenic Bartolo